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Media Planning: Guiding your ad dollars
to yield the strongest return.

iiCREATiVE’s approach to media planning and media buying is based on our belief that more and bigger are not always better. Because larger ad agencies make most of their money on ad placement commissions, many try to sell clients a lot more than they really need to succeed.

At iiCREATiVE, we plan and schedule media through a true media plan partner approach that never overspends, and in fact looks for economies at every turn.

Our approach to ad planning and placement is guided by a simple principle: in the end, it is total return on investment that will determine if your media plan was a success. And also determine if you’ll keep us as your advertising agency.

Focused on gaining you the biggest “bang for your buck,” our media planning services include:

• Local newspaper advertising media plans and placement
• Regional and national newspaper media plans and placement
• Magazine media plans and ad insertion reservation
• Billboard and outdoor reservations with anchored or revolving appearance options
• Banner ad placement in specialized sites and the major search engine ad networks
• Broadcast media planning and placement
• Google AdWords SEM campaigns including bidding strategy and keyword strategy
• Yellow pages and directory planning

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