iiCREATiVE History: Seasoned for success!

The name iiCREATiVE is part of our new branding! A fresh identity we created to better represent the integrated, interactive advantages our creative solutions deliver. But while the “iiCREATiVE” name is new, our advertising and marketing abilities are not.

1984: Dave Kroha and Sam Katz launch Katz & Kroha Advertising.

Dave Kroha and Sam Katz launch Katz & Kroha Advertising, a full-service agency that specializes in Direct Response Marketing.

Clients of note include: IDG Communications; Personal Computing; The American Red Cross - Middletown Chapter; Prentice Hall; Business & Legal Reports; GMH Marketing; United Cable Television; Xerox Educational Publications.

1987: Kroha Associates, Inc. Advertising firm established.

Dave Kroha and the Katz & Kroha Crew spin-off to create Kroha Associates, Inc. - an advertising and design firm offering expanded service options that include full product branding and product development.

Clients serviced include: Atlas Editions; Field Publications; “Disney Books By Mail” Disney Direct; The American Heart Association- CT Chapter; RR Donnelley; Trout Unlimited; Cox Communications; Oxford Health Care.

2002: Kroha Associates, Inc. becomes Kroha Direct.

Kroha Associates, Inc. changes its name to “Kroha Direct” to better reflect the agency’s strengths in creating winning direct response communications.

New clients include CIGNAHealthCare, Cox Communications, Petruzelo Insurance, Truebro, Syn-Mar Products, Oxford HealthCare, Optimum TV of Cleveland, and NUMA Publishing.

2007: Kroha Direct becomes iiCREATiVE, Inc.

Kroha Direct expands its digital technology and web development capabilities, and changes its name to iiCREATiVE, Inc. - a strategic move that better describes the balanced communication solutions provided. Clients looking to iiCREATiVE for an improved communications solution include: CIBA; Westerbeke; New England Trade Adjustment Assistance Center; St. Francis HealthCare Partners; MTA Benefits; Tunxis Plantation.

2009: iiCREATiVE office expands.

iiCREATiVE expands to a new and larger professional office located in Rocky Hill, CT at the West Elm Office Commons.

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