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Client: CIBA

Assignment: Work with CIBA’s in-house marketing team to name, design, brand, develop, and market a new personal sticker product. Intended to be worn outdoors, this new product features a special ink coating that changes color based in UV ray exposure to indicate when sunscreen needs to be reapplied.

Solutions Overview/Product Development

• Developed Sundiwear name, logo, and branding.
• Design and launch of current and future Sundiwear sticker designs
• Designed format and graphics for Sundiwear sticker packaging
• Developed and launched Sundiwear website
• Designed and produced promotional event booth and graphics
• Designed and produced flash-animated internet banner ad campaign