iiCREATiVE case study CIBA Sundiwear

Client: CIBA

Assignment: Work with CIBA’s in-house marketing team to name, design, brand, develop, and market a new personal sticker product. Intended to be worn outdoors, this new product features a special ink coating that changes color based in UV ray exposure to indicate when sunscreen needs to be reapplied.

Solutions Overview/Product Development

  • Developed Sundiwear name, logo, and branding.
  • Design and launch of current and future Sundiwear sticker designs
  • Designed format and graphics for Sundiwear sticker packaging
  • Developed and launched Sundiwear website
  • Designed and produced promotional event booth and graphics
  • Designed and produced flash-animated internet banner ad campaign

Campaign Components

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