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Client: Disney

Assignment: Work with in-house marketing to help launch a new direct publishing venture, Disney Books by Mail. Leveraging the popularity of favorite Disney characters, this new venture was created to develop and manage unique products and continuity marketing programs for sale exclusively under the Disney Books by Mail brand.

Solutions Overview/Product Development

• Editorial and product positioning
• Development of book series logos and branding
• Book series design and development through pre-press (Editorial packager)
• Shipping carton design
• Print-quality consultancy
• Development of supplemental value-added newsletter to accompany continuity shipments

Solutions Overview/Marketing

• Offer-strategies
• Incentive premium conception and design
• Direct mail package development, production, and mailing
• Direct response print ad campaign development and placement
• New customer collateral