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Dave Kroha — President, Creative Director

Dave's effectiveness in creative marketing direction comes from 30-plus years of integrating the “power of direct” into virtually all forms of media. A graduate of the Boston University School of Fine Arts, Dave's career began as an art director with Xerox Education Publications.

Over the years, Dave has launched and managed a number of communications businesses including Katz & Kroha Advertising, Kroha Direct, Caring Grandparents of America, Arrowhead Direct, and finally iiCREATiVE.