West Elm Office Commons
1092 Elm Street Suite 103
Rocky Hill, CT 06067
Direct Mail Portfolio
Direct Mail Services
Direct Mail package format strategy is a key ingredient for obtaining the balance of cost and impact needed to obtain a healthy ROI. Our years of experience and format testing gives us an edge for selecting and inventing direct mail package formats that cut through the clutter to get your message noticed.
Applying innovative creative solutions and unique package variations, iiCREATiVE has proven time and again that in direct marketing there are no hard and fast rules regarding which direct mail formats work best and when. However, there ARE generalizations that do hold true 90% of the time!
The direct mail package hierarchy indicated above can be summarized as follows: In general… the more unique and substantial impact your package has, the more it stands out from the mailbox clutter as having importance and, if written and designed correctly, “value of purpose.”
But because more complex packages usually cost more to create, produce, and mail, CPM and response projections need to be carefully considered to ensure the potential return is worth the investment. And as your direct mail package format consultant, we’ll do just that.