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Direct marketing consultant iiCREATiVE:
Marketing success through a structured approach.

Direct marketing consulting from iiCREATiVE helps you chart a course to direct marketing success. Because direct marketing can include such a wide range of formats, offers, and response actions, we’ll research and analyze your business and marketplace to first make certain your direct marketing effort is targeted correctly—and a worthwhile investment.

As your Direct Marketing Consultant, our goal is to develop a blueprint for success that you, your marketing managers, your creative team, and your sales force can follow. A guiding document that ensures integrated messaging for enhanced impact and results.

Direct Marketing Consulting—Step 1:
Research to help determine direction.

Our consulting services begin with a scientific approach that considers your marketing campaign from “your customers' point of view.” We can conduct grassroots to formal research as needed to best understand who your best customers and prospects are, exactly what they are looking for in your product, your offer, and your company. And also what they have been looking for in your competition.

Direct Marketing Consulting—Step 2:
Direction to gain a competitive advantage.

With research results and your business goals at hand, we create a blueprint that defines the relevant demographics of your targeted universe, including buying trends, response tendencies, and action-motivating “hot buttons”. We also identify the marketing channels, media, and formats most likely to produce the greatest results through individual or integrated efforts.

Direct Marketing Consulting—Step 3:
Strategy to gain a competitive direct marketing advantage—
and avoid costly mistakes

With a clear understanding of who we need to reach and what we need to say, we then architect a communication strategy and offer strategy that ensures we do just that. From there we can work with your creative services providers to direct and guide implementation of your strategy—or iiCREATiVE can apply that strategy for you. As our portfolio and client list attests, we excel at coming up with creative solutions that are always on the mark, on time, and on budget.

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