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Quality Assurance: Accuracy and precision throughout your direct marketing project.

Quality Assurance (QA) in direct response marketing is one of the cornerstones that iiCREATiVE was built on. Our ability to provide you with one-stop, concept-through-deployment service integration improves accuracy and correctness at every stage of your marketing project.

Quality assurance that ensures your direct marketing project runs smoothly.

Our proven ability to understand and develop every phase of your project places us in an optimum position to also monitor every step. Dedicated project management protects your project’s integrity—making certain schedules are adhered to and budget parameters met. Our lock-step coordination of all service disciplines also eliminates the “responsibility gaps” that often appear on multiple-vendor-projects. The only “finger-pointing” you’ll experience on your project will be a “thumbs up.”

Quality assurance that ensures your direct marketing project is executed correctly.

Your direct marketing effort is ultimately a reflection of your company’s integrity. A fact we focus on from first draft through final message delivery. The checks and balances we implement to assure high quality and professionalism include:

• Research as needed prior to project launch to uncover any potentially project hindering factors
• Proofreading and editing of all final files for grammatical correctness
• Review of all final files for style and “graphic mandatories” correctness
• Design check and digital file “FlightCheck” to assure seamless file-to-press accuracy and printer-type compatibility
• Review of the latest postal rates and delivery regulations as they relate to your campaign
• Pre-press proof review to assure file transfer, color, and size accuracy
• Press-run and lettershop review to monitor print and conversion correctness
• Confirming mail window dates and campaign quality

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