West Elm Office Commons
1092 Elm Street Suite 103
Rocky Hill, CT 06067
You know the value of an effective web presence. And so does your competition. That's why iiCREATiVE applies a scientific methodology to identify strategic communication objectives and message priority. We approach each assignment from your Targeted Customer’s point of view, providing insight into factors that can greatly influence success. Factors that include optimum SEO positioning—and also your competition’s strategy and positioning
iiCREATiVE can work with you—or independently—to become an expert in marketing to your industry. Who are your most valuable web customers—how should they be targeted—and who is targeting them now? What are their relevant behaviors, motivations and needs? What are the “hot buttons” that will engage your targeted website visitor and motivate response? Which keyword terms should be targeted to boost your website SEO? What visitor response will yield the greatest ROI?
Our pre-project research includes online analysis of competitor sites as we uncover ways to attract more web traffic, increase qualified business prospects, and improve online sales and conversion—all while enhancing your company branding.
Along with guidelines for tone, style, look, format, and offer-value, your website strategy will also include a navigational wireframe that details your site’s information architecture. This document will confirm message priority according to SEO objectives —and also eliminate surprises—ensuring project tranquility from planning through site launch.